Our “Mind First” Journey
(Ranuca Bhatnagar – Co-founder, Mind First)
Our health becomes an intriguing journey, especially after middle age. My wake-up call came in my early forties when I came across unresolved health issues. This led me down a path of natural, holistic healing through Ayurvedic practices, a journey that was eye-opening, fulfilling, and transformative. We were cultivators of medicinal and aromatic herbs for 15 years, so I was exposed to numerous herbs, which deepened my connection. Sourcing of raw materials to create & sustain a herbal products venture was simple for us.
With a background in architecture, transitioning into a Herbalist required diligent studies. I delved into ancient Ayurvedic texts, including the 3,000-year-old scriptures Charaka Samhita and Susruta Samhita, as well as the six Darshanas of Indian philosophy, and many more.
A few simultaneous discoveries became the guiding force for our brand, the Mind First.
- When I got introduced to essential oils, it was like stepping into Wonderland, where every discovery of their effects on the mind was met with wonder and amazement. I wanted the world to experience the amazing therapeutic benefits of essential oils for many hours after use, which resulted in the conception and creation of “Mind First Natural perfumes and deodorants”. We took 3-4 years in extensive research and development to make 100% natural fragrances.
- We found through our market research a glaring gap for products for mental well-being: Investments and businesses focused heavily on physical beauty & health, and there was a stark absence of products for mental care. Armed with a wealth of knowledge about medicinal and aromatic herbs that care for the mind, we set out to create our brand, Mind First, a brand that cares the mind first through completely natural fragrances.
- Direct connection with nature for our well-being is missing in today’s world; we are mostly confined to an air-conditioned environment at home and office, and long working hours on computers. It’s crucial to reconnect with nature when inside for a relaxed and balanced mind. 100% chemical-free natural fragrances can only offer natural comfort in your office and home; synthetic fragrances can’t.
Natural Perfumes and Deodorants are the fastest medium to change our mood and emotions through the olfactory system and limbic system, made from the essences of plant materials- “Essential oils” that are highly concentrated, potent, and protective with the presence of secondary metabolites.
Our vision is to empower individuals to understand and nurture their minds, recognizing Mind as the driver of life’s journey.” We are focusing on educating and sensitizing consumers to our natural world through our brand, Mind First.
Welcome to our natural fragrant world, where authenticity meets efficacy, and where the journey to care first for your mind begins.